Last month we attended the International Firex exhibition at the NEC in Birmingham. This proved to be a great success with the event defying the current recession by attracting a huge attendance. Firex proved a superbly effective way for us to promote Means of Escape and our sponsors, pushing our brand awareness throughout the industry. Our stand stood proud amongst some big names in the industry as we offered a sensational prize draw and some significant reductions across our products and services. Our ever-popular 'Guide to Fire safety and Signing' and 'Fire Safety Audit' were flying off the stand as guests utilised our significant show discounts.